Starbucks released its Pumpkin Spice Latte (PSL) early this year on August 22nd, beating last year's launch and competitors. The decision aims to extend sales, stay ahead in the market, and leverage new leadership for heightened visibility.

In this blog post, Ready Signal highlights the critical importance of data quality through a real-world client example. Despite paying for commercial data, the client encountered significant issues with data misrepresentation that could have negatively impacted model performance. The post underscores the necessity of performing simple quality checks, such as examining null and zero values, to identify potential problems early. It also details Ready Signal's robust approach to data quality assurance, including thorough null checks, continuous API monitoring, and ongoing data verification to ensure accuracy and reliability.

Leading indicators are predictive metrics that offer valuable insights into future economic and business trends, enabling businesses to make informed decisions and strategically plan for the future. These indicators are crucial for proactive decision-making, strategic planning, resource optimization, and gaining a competitive edge. They also help businesses tailor their marketing strategies to predicted consumer behaviors and market conditions.

Forecasting accuracy is a critical element in decision-making processes for any business. In this video, DataRobot showcases the enhanced power of its AI platform when coupled with Ready Signal's external feature store. The result? A staggering 13% improvement in forecast accuracy in minutes. This video illustrates the immense potential of integrating external data seamlessly into predictive models. 

DataRobot AI Accelerators are revolutionizing data-driven decision-making, offering pre-built solutions that merge cutting-edge machine learning with domain-specific data. These accelerators simplify tasks from Hyperparameter Optimization to Time Series analysis, democratizing AI without extensive technical expertise. The partnership between Ready Signal and DataRobot has produced a unique AI Accelerator for Time Series Forecasting with External Data, integrating over 500 external sources. This collaboration automates critical steps, enhancing forecasting accuracy with weather, holidays, and social media data. Together, they represent a transformative force, optimizing marketing strategies and advancing time series forecasting in the era of data-driven decisions.

This blog delves into the critical role of market intelligence in the contemporary business landscape. It highlights the multifaceted aspects of market intelligence, emphasizing its significance in understanding customer behavior, gaining a competitive edge, navigating trends, and fostering innovation. The piece underscores the importance of leveraging census data for strategic market evaluation, emphasizing the need for businesses to be proactive in their external awareness. By employing comprehensive market intelligence, businesses can adapt, innovate, and thrive in the dynamic and ever-changing market environment, ensuring sustained success and growth.

Cultivate your understanding of the data science workflow in our enlightening blog. We begin by unraveling the intricacies of each stage, from sourcing and cleansing data to model deployment. Delve into the core principles that drive this transformative process, empowering you with foundational knowledge. Then, witness the seamless fusion of human expertise and cutting-edge automation, where precision meets efficiency. Explore how automation revolutionizes every step, from data collection to model fine-tuning, optimizing outcomes and enabling groundbreaking discoveries. Step into the future of data science, where learning and automation converge to shape a new era of innovation.

Econometrics is a game-changer for businesses, allowing them to gain a competitive edge. In this comprehensive blog, learn how econometrics can transform your business. Discover the benefits, from uncovering causal relationships to quantifying effects and predicting future trends. But econometrics can be challenging; data quality and complexity often pose hurdles. Streamline the process by defining objectives, collecting and engineering data, choosing the right model, and interpreting results. Elevate your econometric game and make informed, data-driven decisions.