Starbucks released its Pumpkin Spice Latte (PSL) early this year on August 22nd, beating last year's launch and competitors. The decision aims to extend sales, stay ahead in the market, and leverage new leadership for heightened visibility.

In this blog post, Ready Signal highlights the critical importance of data quality through a real-world client example. Despite paying for commercial data, the client encountered significant issues with data misrepresentation that could have negatively impacted model performance. The post underscores the necessity of performing simple quality checks, such as examining null and zero values, to identify potential problems early. It also details Ready Signal's robust approach to data quality assurance, including thorough null checks, continuous API monitoring, and ongoing data verification to ensure accuracy and reliability.

Leading indicators are predictive metrics that offer valuable insights into future economic and business trends, enabling businesses to make informed decisions and strategically plan for the future. These indicators are crucial for proactive decision-making, strategic planning, resource optimization, and gaining a competitive edge. They also help businesses tailor their marketing strategies to predicted consumer behaviors and market conditions.